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	<title>Small Business Digest</title>
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	<link>http://smallbusinessdigest.info</link>
	<description>Every Information On Running A Successful Business</description>
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		<title>MARKETING FOR THE FIRST TIME</title>
		<link>http://smallbusinessdigest.info/marketing-for-the-first-time</link>
		<comments>http://smallbusinessdigest.info/marketing-for-the-first-time#comments</comments>
		<pubDate>Wed, 03 Feb 2010 20:59:57 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business marketing guide]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing idea]]></category>
		<category><![CDATA[marketing your business]]></category>
		<category><![CDATA[marketing your product]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business marketing guide]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=374</guid>
		<description><![CDATA[We got a new product in the company, an ever wanted product, an exciting one to say but yet buyers of other similar product have not grow interest on it, in other words they have not demanded a satisfying quantity of it- Too annoying, that the head of our marketing team made a statement that [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-375" title="marketing" src="http://smallbusinessdigest.info/wp-content/uploads/2010/02/marketing.jpg" alt="marketing" width="168" height="113" />We got a new product in the company, an ever wanted product, an exciting one to say but yet buyers of other similar product have not grow interest on it, in other words they have not demanded a satisfying quantity of it- Too annoying, that the head of our marketing team made a statement that motivated us all as a marketer. Guess what he said “<strong>let’s market for the first time ever</strong>” this means, we needed to market as if we have never marketed before to see our desired sales on this exciting product we have at hand. In a short note here is what we did:</p>
<ol>
<li><em><strong>Take an eye attracting dynamics picture of the product</strong></em>: we quickly pick up the digital camera and shut out a colorful picture of the product we needed to advertise in such a way that the layout was so eye catching and we expose different components that made up the products in the picture.</li>
<li><em><strong>Outlining the functions of the product components</strong></em>: The product itself has been known what it is used for, therefore stating it functionality again is a waste of time rather what we did is stating the functions of each components of the product, showing a better picture of recommendation through the statement of upgraded product. This means we tell the buyers why they need the product and as well show them in an image format the function of satisfaction when they lay their hand on the product</li>
<li><em><strong>Writing down the benefits</strong></em>: This is quite simple but some marketers got it wrong here as a result of trying to write what will create sales without minding satisfaction. The truth is that business is all about satisfaction. You and I will not transact business we did not derived satisfaction previously. So mind the way you write out the benefits of your new invented product as this can make or break your business. Here is what we did at this step. We asked what area of need this product covers in human community. Then, we out stated the benefits through the need of the product invention.</li>
<li><em><strong>We decided to paste the above steps on a hand distributed flyers</strong></em>: We knew advertising on places like the television stations, radios, newspapers and internet will increase sales but that is not what we ought to do as we have a large list of buyers in the company. Our plan is to get them informed and informed of what this product carries and why they must have it. This hand distributed flyers was made available at different locations in the company from the cashier, customer care to the director&#8217;s office. This is for easy flow of the flyers to customers that walk in for shopping.</li>
<li><em><strong>We send out a thanksgiving letter to our customers</strong></em>: You can’t imagine this but this is where we got it right. Sending an envelope containing a thanksgiving letter and a hand bill of the product, increased sales. We thank them for their initial visit and business they have done with us and as well recommend the new product to them.</li>
</ol>
<p>Here are good five steps we took that turn the newly invented product to hot cake in the market but above all, step four and five really surprise us irrespective of the fact that the whole step contributed to make our dream come true.</p>
<p>We succeeded this way because we dance on a large sales list. This helps us cut advertising budget but the disadvantageous side of this way of marketing is that you make sales to only already made customers. This means you are not making new customer at hand, which is not recommended for baby businesses. Rather if you happen to fall into the category of small business operators, from step four, you make sure you paste your flyers outside different places for awareness or better still if you have the money, you use media to reach your marketing goal.</p>
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		<item>
		<title>HOW TO BUILD YOURSELF CONFIDENCE</title>
		<link>http://smallbusinessdigest.info/how-to-build-your-self-confidence</link>
		<comments>http://smallbusinessdigest.info/how-to-build-your-self-confidence#comments</comments>
		<pubDate>Tue, 05 Jan 2010 20:53:02 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Entrepreneulism]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=369</guid>
		<description><![CDATA[
I have found this video very interesting for any aspiring entrepreneur that love success. Have you ever think of riding a car with no fuel, so is running a business to success with no self confidence. it does not only build us emotionally but also assist in spinning up creativity. You and i knows that [...]]]></description>
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<p>I have found this video very interesting for any aspiring entrepreneur that love success. Have you ever think of riding a car with no fuel, so is running a business to success with no self confidence. it does not only build us emotionally but also assist in spinning up creativity. You and i knows that growth comes from believing in ourselves. How to Building yourself confidence is a video for everyone. You appear to be free and transact business in courage only when your self esteem permits you and you will be bound if your self confidence is not good enough&#8230;too bad as that is the case with so many entrepreneur. They don&#8217;t believe in themselves. The story is not be the same with you.</p>
<p>ENJOY WATCHING</p>
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		<item>
		<title>ARE YOU READY FOR ANOTHER YEAR?</title>
		<link>http://smallbusinessdigest.info/are-you-ready-for-another-year</link>
		<comments>http://smallbusinessdigest.info/are-you-ready-for-another-year#comments</comments>
		<pubDate>Fri, 01 Jan 2010 20:24:56 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Get Motivated]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[motivational words]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[year end]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=367</guid>
		<description><![CDATA[Welcome to the year of unusual breakthrough. You and I are privileged to be a living soul in this New Year. To all small business digest readers, the author welcomes you to a prosperous year ever. Business skills, strategies and plans will always be for business growth but your growth this year cannot be measured.
Being [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the year of unusual breakthrough. You and I are privileged to be a living soul in this New Year. To all small business digest readers, the author welcomes you to a prosperous year ever. Business skills, strategies and plans will always be for business growth but your growth this year cannot be measured.</p>
<p>Being the first day of the year, the author sees the need of motivating his readers for business exploits. This article you are about to read has its foundation on motivation. Let’s begin</p>
<p>Your level of accepting responsibilities determines the result you get in life. My mentor David .0. Oyedepo  of winners chapel, put it this way, that life is not a playfare but a warfare. Until you war with the issues concerning you, you are not coming out outstanding.  What makes you never come successful the previous year is as a result of your low understanding to how things work.  To always keep you on track, here is a simple quote I will like you to remember for the rest of this year “whatever thing you desire, lookout for those that already have it and implement the same step they applied” Very simple. I personally am a living witness to the above truth and I have been using it for some years now and it work like magic. I believe I don’t have to live all the days of my life trying things to work rather I search for someone successful on it I do what he/she does.</p>
<p>There is no future in the past and as we can’t see with darkness so we cannot do anything to change the story of the past but the good news is that there is something to do now that guarantee a better story tomorrow. Here is the picture, your tomorrow matters. Therefore, stop thinking about the past invest the energy to create a better tomorrow. After the cross over night, the author decided to break his year in details and to walk on written plans as he has always been doing for years. He themed the year “WALKING IN THE PLATFORM OF PURPOSE” Knowing that he needed a cogent purpose for every step and a strong reason for every action. My dear readers, have you themed your year? Or do you still want to wallow on the same way like your previous year. It is a personal life decision. You know what you want therefore go get it. Don’t remain the same way you are but plan your year to success.  Listen, learning from our mistakes is a good bearing point for startup because mistakes are always there and will always be there that we may learn from it. To call a year a name is very necessary. It does not only guide you but it also opens your eye of vision for greater accomplishment. THIS WILL BE YOUR BEST YEAR EVER!</p>
<p>Planning is very crucial if you want to see a prosperous year. Don’t walk like the blind that have no eyes hence knew nothing about the happenings within him. You and I are privilege to have eyes but a number of us can’t see. therefore, they fall a victim of the blind. Plan your year to success! Secure a plan sheet and write down what you desire for the year, make it a way of life to always read your plans every morning on waking up from bed and every night on going to bed. Don’t just read but make sure a day never pass you by without you drawing near to the most priorities in your plan. The truth is that our mind has no limit to the level of accomplishment, it always and will always work on the vibration of thought we allow to flow in it. The author calls this form of the mind operation a <strong>give</strong> and <strong>take</strong> style of operation. It gives you whatever you deliver to him.  I was privileged to be a student of Napoleon Hill, author of “THINK AND GROW RICH” who sold over 15million copies in the last 65years. I read the above book three times in order to diffuse the power at which the mind operates. It worth reading the fourth time. Get this book to understand the operation of the mind and the asset you have in you that will make your life count. YOU HAVE A POTENTIAL TALENT WITHIN STOP WASTING IT!</p>
<p>Success is not an accident, it is workable. To get it short, nobody is born success but everyone works out his/her success. Your success in life has nothing to do if you are a graduate, undergraduate, has no level of education, rich or poor etc but it stand on your understanding on how it works. “LOOKOUT FOR THOSE WHO THROUGH FAITH AND PATIENCE OBTAINED THAT WHICH YOU DESIRE AND DO WHAT THEY DID” that’s it for you. Your profession is not guaranteed, your ability alone is not enough and your skill can fail you if you are not careful. If someone like brain tracy, an American motivational speaker who has low level of education in his formal days can turn an outstanding speaker today in the world, what about you?</p>
<p>Nobody is born success, everybody works his way to success. Know this now, the webmaster of www.smallbusinessdigest.info has only but secondary school level of education at the time of writing this article but yet people with higher level of education thank him for his write up. What are you doing? Don’t like to see your life count?</p>
<p>I learnt from observation that I needed to motivate my readers for this year and every successful business person is motivational. So to start a successful year, you need to get motivated in your business, finances, carrier, marital life and personal life. Motivation keeps you on the wheel force of doing it and not staying behind, it helps you build on creativity. Tell me a lazy man who is successful. Or haven’t you heard that wealth gathered in vanity shall decrease but he that labour shall increase. It is the increasing part that makes you successful and not the decreasing part. So stir up! Arise and take responsibilities.</p>
<p>This article is to motivate you and get you set for the year. The good news is that you become what you believe. So if you believe that you have just read a piece that will change your life for good why don’t you send this same article to your friends and family members for a change of story. Always bear in mind that we are our brothers’ keepers.</p>
<p>THIS YEAR WILL BE YOUR BEST YEAR EVER IN LIFE!!</p>
<p><em>Clet Anni</em></p>
<p><em>www.smallbusinessdigest.info</em></p>
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		<item>
		<title>THREE GOOD WAYS OF MARKETING YOUR HOME-BASED BUSINESS</title>
		<link>http://smallbusinessdigest.info/three-good-ways-of-marketing-your-home-based-business</link>
		<comments>http://smallbusinessdigest.info/three-good-ways-of-marketing-your-home-based-business#comments</comments>
		<pubDate>Thu, 24 Dec 2009 02:23:37 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[home based business]]></category>
		<category><![CDATA[home based business marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing a home based business]]></category>
		<category><![CDATA[marketing your business]]></category>
		<category><![CDATA[marketing your home based business]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=363</guid>
		<description><![CDATA[Home-based business owners sometimes overlook marketing or do see it as unnecessary expenses, but forgetting the fact that their business has no chances of being seen by the street passer bys due to the fact that it is not a business that is being run on a storefront.
A better understanding of what home-based businesses are [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-364" title="map out budget" src="http://smallbusinessdigest.info/wp-content/uploads/2009/12/map-out-budget.jpg" alt="map out budget" width="168" height="112" />Home-based business owners sometimes overlook marketing or do see it as unnecessary expenses, but forgetting the fact that their business has no chances of being seen by the street passer bys due to the fact that it is not a business that is being run on a storefront.</p>
<p>A better understanding of what home-based businesses are will widen your knowledge on how to go about it. Let’s take designing a website as a good example; nobody knows you and your business if you did not make it known. That you are a good website designer doesn&#8217;t mean, you can be the best web designer but still don’t make sales because you have refused to advertise the business. Another good example is the daycare home services.</p>
<p>Until you market that home-based business nothing happens in that business. So if you run a home-based business, you should map out a marketing budget for successful business operation. Below are three ways of marketing your home-based business more effectively:</p>
<p>Hand bills and posters: Hand bills and posters remain a very good method of marketing a small business and are cost effective. It reduces the cost of advertising and yet exposes your business to the public. Create a admiring and colorful posters/hand bills, and distribute them to people within and around you. Go to places that relates to your business and share those bills. For instance, if you run a home daycare service, places like schools, restaurants and re-creative centers can be a good distributing point for your business hand bills.</p>
<p>The media: This comes in play when you have fat pocket for exposing your business to the entire public. It is an effective way to marketing and a must abide rule if you want to see your business successfully operated. The use of newspapers, radios and televisions in advertising a business do not only reach out to people beyond your reach but also reduces the stress of going about to share handbills and posters that off course you can’t tell how reliable they are.</p>
<p>Website: You can create a website for your home-based business and get every detail about you and your business outlined in it. This is a modern way of marketing as you are not only marketing to the people around you but also to the entire universe. The initernet world has made it possible for you and I to run a home-based business successfully right from our sitting room.</p>
<p>This method alone when applied rightfully can be considered the best way of marketing your business but are sometimes limited as to the type of home-based service you render. For instance, a home daycare operator can be seen limited to this type of marketing unless you are fast enough to lecture the world on tips and good ways to run a daycare business. But the same is not true to a web designer. A website designer can run his/her business anywhere both online and offline.</p>
<p>We have discuss so far on three effective ways of marketing your home-based business, what you need is to implement your skill and run that business to success. The three methods can be applied at the same time or you can choose within them the one that best suite you, they all work very well when it comes to marketing a business.</p>
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		<title>HOW TO FINANCE YOUR START UP BUSINESS</title>
		<link>http://smallbusinessdigest.info/how-to-finance-your-start-up-business</link>
		<comments>http://smallbusinessdigest.info/how-to-finance-your-start-up-business#comments</comments>
		<pubDate>Sat, 19 Dec 2009 20:37:09 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[business startup]]></category>
		<category><![CDATA[fianacing a small business]]></category>
		<category><![CDATA[finance a startup business]]></category>
		<category><![CDATA[financing a business]]></category>
		<category><![CDATA[small business startup]]></category>
		<category><![CDATA[start up small business]]></category>
		<category><![CDATA[startup business]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=360</guid>
		<description><![CDATA[So many entrepreneur have always nurse in their mind on how to go with the financing aspect of their small business while few among them have the IQ on how to successfully run this aspect to success. If you are an aspiring entrepreneur, you should know that you need finance to run your business to [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/BKqCtwGrbJU" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/BKqCtwGrbJU"></embed></object>So many entrepreneur have always nurse in their mind on how to go with the financing aspect of their small business while few among them have the IQ on how to successfully run this aspect to success. If you are an aspiring entrepreneur, you should know that you need finance to run your business to success.</p>
<p>Financing our startup busin means to finance your is a very important skill in business success. while there are different source of finacing, here is a short video that will help develop your skill in financing you skill in financing your business to success.</p>
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		<item>
		<title>BUSINES LOCATION- HOW IMPORTANT IS IT?</title>
		<link>http://smallbusinessdigest.info/355</link>
		<comments>http://smallbusinessdigest.info/355#comments</comments>
		<pubDate>Thu, 10 Dec 2009 20:39:14 +0000</pubDate>
		<dc:creator>Clet Anni</dc:creator>
				<category><![CDATA[Business opportunity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business location]]></category>
		<category><![CDATA[laocating a business]]></category>
		<category><![CDATA[locating]]></category>
		<category><![CDATA[location in business]]></category>
		<category><![CDATA[location in small business]]></category>
		<category><![CDATA[small business location]]></category>

		<guid isPermaLink="false">http://smallbusinessdigest.info/?p=355</guid>
		<description><![CDATA[

Not until you get that good place for your business, you are not yet on business. Do you think location is not important in your business as making sales? The truth remains that location is very important, as it does not only boost sales but increase your status over that business you are known for.
On [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-356" title="v" src="http://smallbusinessdigest.info/wp-content/uploads/2009/12/v.jpg" alt="v" width="125" height="83" /></p>
<p><!-- 		@page { margin: 0.79in } 		P { margin-bottom: 0.08in } --></p>
<p style="margin-bottom: 0in;" align="left">Not until you get that good place for your business, you are not yet on business. Do you think location is not important in your business as making sales? The truth remains that location is very important, as it does not only boost sales but increase your status over that business you are known for.</p>
<p style="margin-bottom: 0in;" align="left">On a chat with a friend a day before writing this post, he said he is considering opening a stationary shop within the street as there is no such shops around the area but I asked how many schools do we have within, his question was three different schools with each a minimum of 300 students.</p>
<p style="margin-bottom: 0in;" align="left">If you are in his shoes what will you do? Will you go into it or will you look into other areas that have stationary shops and about ten to twenty schools with each more than 5000 students. This is where location in your business comes in.</p>
<p style="margin-bottom: 0in;" align="left">No matter what business you are into, here are some vital point in locating you business for success:</p>
<p style="margin-bottom: 0in;" align="center"><span style="text-decoration: underline;"><strong>WHY DO YOU NEED A BETTER LOCATION IN YOUR BUSINESS</strong></span></p>
<p style="margin-bottom: 0in;" align="left">Business is not all about making sales but building reputation and developing a strong and better relationship for future reference. If your business is not situated in the right place, you lost sales and know that for every sales you lost you lost, you lost success as well.</p>
<p style="margin-bottom: 0in;" align="left">Location in business helps you increase your sales. A better business is located in a better place that helps build up sales. For instance, it makes no sense to site a recreation center in a low populated area, as it will not yield in more profit compare to when it is sited in high populated states.</p>
<p style="margin-bottom: 0in;" align="left">Think about buyers affair when it comes to locating your business, don&#8217;t fix in your business where buyers will not enjoy flexibility. I wonder what an electronics show room will be doing in an area full of undergraduate and students instead of an area filled with working class people.</p>
<p style="margin-bottom: 0in;" align="left">Reputation in business is built on awareness creation. Nothing happens in your business until people know about it. Advertising alone is not enough but with the appropriate address, you are suit for business.</p>
<p style="margin-bottom: 0in;" align="center"><strong><span style="text-decoration: underline;"> HOW DO YOU LOCATE YOUR BUSINESS</span></strong></p>
<p style="margin-bottom: 0in;" align="left">How do you know how to locate your business and why do you want to re-position your business? These are questions you should ask yourself before diving into the sea of repositioning. Consider these points before repositioning, If you find them, I advice you stop as some business sometime get slowed but if you did not find them, then it means you need a shift.</p>
<p style="margin-bottom: 0in;" align="left">Market Demand: There is no business without demand and until you find the appropriate buyers you won&#8217;t make as much sales as you want. Look out to you business and see if the market you are into have demand, one good way of doing this is to check out your competitors list of sales if any.</p>
<p style="margin-bottom: 0in;" align="left">Are you a manufacturer. Ease in the supply of your products is a better way to know if your business needed some shift. Some producers spend heavenly on transportation, the transportation of moving raw  materials. This should not be the case instead while not moving the company a little bit close to the source of it produce.</p>
<p style="margin-bottom: 0in;" align="left">Sales volume. With the look out of things in your business, you discover that sales has never been the same as to how it is for the past three to four months, consider checking out your fellow competitors to know if they do experience the same circumstances with you. If they do, then you needed a shift of that business to a place with lesser competition.</p>
<p style="margin-bottom: 0in;" align="center"><strong><span style="text-decoration: underline;"> FACTORS THAT HELPS YOU IN LOCATING YOUR BUSINESS</span></strong></p>
<p style="margin-bottom: 0in;" align="left">In locating your business, below are factors that can help you locate your business to success. Note here that this factors are considerable points.</p>
<p style="margin-bottom: 0in;" align="left">Population : High dense populated area is not the same with low population area. Businesses suited in high populated area tend to do better than businesses suited in low populated area. This is because with much people, demands are broad and very wide, probability is that you make more sale compare to if your business is sited in a low populace area.</p>
<p style="margin-bottom: 0in;" align="left">Market demand of the product: There will be a shift in business if demands decline but sometimes this is applicable to seasonal markets.</p>
<p style="margin-bottom: 0in;" align="left">Access to business transactions: Businesses void of transactions are limited to growth. Small business owners that operates on the platform of buying and selling are a good example in this case. If your business needed the operation of a banking system to operate and it is situated in areas with no banks, then, you should consider shifting that business to a better place that have banking system.</p>
<p style="margin-bottom: 0in;" align="left">The benefits of locating your business in a good location are limitless but above are but few of the million ways to reap from giving your business the privilege to be in a better position.</p>
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