SELLING: YOUR USP RATING MATTERS
Most small business operators are scared of moving along with their customers, reason is that characters are different. Not knowing that the customer is king and the king determines how sales flow in the business while some business operators knows this truth but try as much as possible to break the law that the customers are king. A common language says it all “ customers are always right”
The truth is that everything about you appear when you try to make sales especially your first sales and this rate your unique selling position (USP)
For instance, imagine selling a product you are not confident with, this automatically kills your courage to tell your buyers how good the product is, as some buyers are not buying the product you are selling but rather buying your courage (this is determine by the type of words you use to convince your buyer).
Most business operators don’t know what is their USP rating but only see selling as the act of convincing people to buy. Research has shown that first sales won’t make you rich rather repeat sales guarantee your success. Therefore, your aim should be selling, selling and selling. This is simply achievable by identifying you unique selling position.
How you speak of your product and the words you use determines if you are or will be a sales superstar. One good way to see results in your selling carrier is to do the thing other superstars in the field of selling are doing.
Recommended books for identifying your unique selling position are:
The psychology of persuasion by KEVIN HOGAN
and
Be a sales superstar by BRAIN TRACY.
These books are sure to show you a good way of identifying your USP and teaching you a better way of making more sales in your business.
Hints: the basic point is to define your own unique selling position. This differentiates you from your competitors and bad selling habit
You are welcome.
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